The RankMyFirm library
Make the next decision with a clearer brief.
Guides, comparisons and practical worksheets for the people responsible for a law firm’s website, search presence and operations.
SEO foundations
What is SEO for lawyers?
A plain-English introduction for partners deciding what search marketing should do for their firm and what to ask before buying it.
ExploreSEO for solicitors: a UK law firm planning guide.
Plan SEO for your UK law firm: service pages, local search, costs and measurement. Use the checklist and explore RankMyFirm's implementation services.
Explore
Law firm SEO costs: a UK pricing guide.
Understand UK law firm SEO costs: RankMyFirm charges £7,000 for initial work, then £1,500-£5,000+ monthly. Compare deliverables, terms and the full commitment.
ExploreHow long does SEO take for a law firm?
Assess law firm SEO timelines with delivery milestones, search evidence and enquiry quality. See what delays progress and how to review your programme.
Explore
SEO for small law firms and sole practitioners
SEO a small law firm or sole practitioner can do alone: a complete Google Business Profile, five pages, reviews and a fee page, and when paid work makes sense.
Explore
Law firm website migration: an SEO handover checklist.
Plan a UK law firm website relaunch: agree SEO responsibilities, map pages, check launch readiness and monitor the change. Download the migration checklist.
ExploreChoose your channels and team
Google Ads or SEO: where should your firm start?
Compare the channels by readiness, cost structure and enquiry quality, rather than assuming one is always the better investment.
ExploreGoogle Ads for law firms: in-house or agency?
Compare in-house, agency and shared Google Ads management for UK law firms. Assess responsibilities, full costs, account access and qualified-enquiry reporting.
ExploreIn-house SEO or an agency: define the work first.
Choose a resourcing model by the skills, implementation access and review capacity your firm needs.
ExploreLocal SEO for law firms: when to go local or national.
Should your law firm prioritise local or national SEO? Compare Google Maps, service pages and coverage, then explore our local SEO service.
Explore
PPC or SEO for a personal injury practice?
Compare channels against suitable matters, funding economics and the firm’s capacity to handle enquiries.
ExploreSEO or social media: give each channel a job.
Compare active search demand with relationship-building and distribution, using outcomes that fit the work.
ExploreSpecialist or generalist: how to assess an SEO agency.
Compare specialist legal SEO and generalist agencies using relevant work, implementation scope, full costs and reporting. Download the proposal-review worksheet.
ExploreWordPress or Squarespace: choose around the requirements.
Compare editing, implementation control and maintenance responsibilities before choosing a law firm website platform.
ExploreYell or Google Business Profile: compare the actual offer.
Separate free business information from paid marketing services, then assess what produces useful enquiries for your firm.
ExploreAI search and practical workflows
GEO and AEO for law firms: what to do first.
A practical GEO and AEO guide for law firms: sample AI answers, distinguish mentions from citations and improve source pages using current search guidance.
Explore
AI SEO automation that produces work you can review.
Build a reviewable AI SEO workflow for a law firm: define inputs, approvals, stop conditions and useful pilot measures before automating publication.
ExploreUse ChatGPT to prepare better SEO work.
Use ChatGPT for law firm SEO briefs and page reviews with a practical prompt, source checks, approval steps and a clear approach to sensitive information.
ExploreA useful conversation starts with a clear boundary.
Plan a law firm chatbot with approved answers, useful handoffs, appropriate data collection and practical tests for mobile, accessibility and enquiry routing.
ExploreAn AI content workflow with named review and approval.
A practical AI content review process for SRA-regulated law firms: evidence, confidentiality, named approval, visible claims and ongoing maintenance.
ExploreReview your firm’s readiness
A practical review of your firm’s SEO in 2026.
Review your UK law firm’s SEO in 2026 with an evidence checklist, commercial priorities and a downloadable worksheet for pages, owners and follow-up actions.
ExploreMeasure AI visibility before expanding the programme.
Measure law firm AI visibility in 2026 with dated prompts, cited URLs and clear metric definitions. Includes a blank observation log and a documented example.
ExploreMake your answers easier to understand and verify.
Review law firm AEO content in 2026: direct answers, accurate service facts, source checks and named review. Includes a downloadable content review sheet.
ExploreHow we prepare these guides.
Our resource library is published under Samuel Godfrey’s byline, with primary references and clear examples. Read our editorial approach for how we handle sources, AI assistance and updates. Figures from a client engagement are kept with their reporting context in the case study.
Build your presence. Improve what follows.
Explore RankMyFirm services for UK law firms: SEO, AI Visibility, AI Citations, web design, development, paid search, AI agents and business automation.
ExploreLaw firm SEO pricing and project costs.
RankMyFirm SEO pricing: £7,000 initial work, then £1,500-£5,000+ monthly. Compare scope, the ongoing SEO commitment and separately priced projects.
Explore
Good work starts with a clear brief.
Meet RankMyFirm’s approach to law firm websites, SEO, AI visibility and automation: clear priorities, supported copy and work you can review.
ExploreLet's put your firm
in the conversation.
Bring your website, your priority practice areas and the work you want to make easier. We'll start there.
Book a strategy call Free 30-minute consultation