Yell or Google Business Profile: compare the actual offer.

A business record can help people verify the firm’s name, services and contact route. A paid package may bundle other work. The label on the invoice is not enough to know what is being delivered.

Ask for the current written scope and terms of the particular offer. Do not assume that an old quoted price, a sales conversation or another firm’s contract describes your package.

Compare the approved business name, genuine office information and contact details across relevant listings and the website. Correct material contradictions before adding more directory entries.

Google Business Profile eligibility and representation rules still apply. A paid supplier cannot create a valid local office simply by submitting an address or promising visibility.

Record the costs included, the referral route and the period being reviewed. Ask the intake team how it identifies relevant enquiries and repeated contacts. A platform’s total audience figure does not tell you how many suitable matters your listing produced.

An illustrative worksheet has one row per channel with spend, trackable visits, qualified enquiries, accepted matters and notes on attribution. Leave a field unknown when the evidence is unavailable rather than assigning every unclassified enquiry to the paid listing.

If the profile is inaccurate, begin with the business information. If the listing leads to a vague homepage, improve the destination. If the reporting is unclear, define the enquiry measures before renewing a wider scope.

Our Google Business Profile service and local SEO service describe related work. Read the local versus national guide when the firm’s service coverage is the main question.