Make your answers easier to understand and verify.

“Do you handle this type of work?” and “What happens at the first consultation?” are practical questions that a service page should resolve. Gather questions from approved intake notes, existing search data and the firm’s own service team, using appropriate handling for any personal information.

Do not generate a long FAQ list simply to repeat the service keyword. Choose questions that affect whether a visitor can understand the offer or take a useful next step.

Put the central answer near the relevant heading, then explain what changes the answer. If fees depend on a review of the matter, say so. If the service covers only a particular jurisdiction or audience, make that clear before the enquiry action.

For an illustrative marketing example, a web redesign service might answer: “We can rebuild the site while planning for existing search URLs; the migration scope depends on the current site and proposed changes.” The supporting section should then explain the inventory, mapping and checks. A short answer works because the detail supports it.

An answer block does not fix a misleading headline elsewhere. Review the title, headings, body text, captions and structured data together. Make sure important content is available as readable text and connected by ordinary internal links.

FAQ markup should match visible questions and answers. It is not a licence to add hidden promotional claims, and it does not guarantee a rich result. Google’s AI guidance also describes no additional special technical requirement for AI-feature eligibility.

Assign the person who can confirm changes to service scope, fees and professional information. Keep source dates and review triggers in the working record. A date displayed on the page should reflect actual maintenance.

The AI content workflow provides a review process for SRA-regulated firms. Other jurisdictions need their applicable professional standards. An editorial checklist helps organise review; it does not replace the firm’s professional judgement.

• Download the answer content review sheet (CSV)

After improving a page, check that it renders correctly and that the intended links and contact routes work. Search and AI observations can then be reviewed over time without assuming the edit will produce a particular placement.

Use GEO and AEO services to plan the connected work, and AI Citations when a specific answer relies on incomplete or outdated source material. The AI visibility review guide provides the separate observation method.