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Website information

Privacy policy.

How RankMyFirm handles website enquiries, business communications and information used to provide its services.

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RankMyFirm / Website information

Who this notice covers.

RankMyFirm provides website, SEO, AI visibility and business automation services. This notice concerns information used to respond to enquiries and manage those business relationships. Use our contact page to reach us about personal information.

Information you provide.

When you contact us or book a call, you may provide your name, business contact details, firm name, role, website address and the content of your enquiry. During an engagement, we also use the business information, communications and access permissions needed for the agreed work.

Please do not send client case files or sensitive personal information through an initial marketing enquiry. Where a project needs access to such information, its handling must be agreed through the appropriate project and data-processing arrangements.

Website visits and external services.

Unless you turn analytics off, we use Google Analytics to understand page visits and contact-link activity. Google receives technical and usage information needed to provide that service, including information about pages, devices and interactions. Our contact-click events identify the channel and page placement, rather than the content of an enquiry. A booking-link click does not tell us that a booking was completed.

Analytics runs by default and you can turn it off at any time. The Cookie settings link in the footer takes you to the controls on our cookie-policy page, where you can reject analytics or turn it back on. We do not show a consent popup. Our tag disables advertising storage, advertising personalisation and Google signals. Hosting services may separately process technical request information to deliver and protect the site. See our Cookie policy for storage details and Google's privacy policy for information about its processing.

Booking and messaging links take you to external providers. Information submitted through those providers is handled under their terms and privacy information as well as the information used by us to respond to your request.

Purposes and lawful bases.

PurposeRelevant basis
Respond to a request or prepare a service proposalSteps requested before a contract where applicable; otherwise legitimate interests in responding to a business enquiry.
Deliver and administer agreed servicesContract where applicable, and legitimate interests in managing a business client relationship.
Maintain business, accounting and required recordsApplicable legal obligations.
Protect the website and business communicationsLegitimate interests in security and reliable service delivery.
Measure optional website visits and contact-link activityConsent, which can be withdrawn through Cookie settings.
Optional marketing where consent is requiredConsent, which can be withdrawn.

Sharing and service providers.

Information may be used by the providers supporting hosting, communications, bookings, optional analytics and agreed project delivery, and by professional advisers or authorities where appropriate or required. Google provides the optional analytics service. We do not sell personal information.

A project involving personal data needs an assessment of the providers, processing locations and any applicable international-transfer requirements. The relevant project arrangements should identify those responsibilities; this website does not claim that every possible integration has already been approved.

Retention.

Our existing retention policy provides for enquiry information for up to two years after the last interaction, and client relationship records for the engagement and up to six years afterwards where needed for contractual or legal obligations. Information should be removed earlier when it is no longer needed, subject to applicable record-keeping requirements.

Marketing preferences are retained as needed to honour consent choices and opt-outs. Retention for a client’s project data is addressed in the applicable service and processing arrangements.

Your rights and requests.

Depending on the circumstances and applicable law, you may have rights to access, correct, erase or restrict use of your information, receive portable data, object to processing, or withdraw consent. Withdrawing consent does not affect processing that was lawful before withdrawal.

Use the contact page to make a request. We may need enough information to identify the relevant records and verify the request. You can also raise a concern with the Information Commissioner’s Office.

Updates and contact.

This notice was updated on 9 September 2026 to describe website analytics and how to turn it off. We will update it when the relevant practices change. Contact us if you need information about a specific engagement or the handling of your enquiry.

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