Services / SEO Audit

An independent SEO audit for your law firm.

Understand which website issues deserve attention before commissioning more work. We review the agreed pages and search evidence, then give you findings your team or existing developer can act on.

Book a strategy call Free 30-minute consultation

An open burgundy portfolio and optical loupe on a pale limestone review table. — RankMyFirm / Services / SEO Audit

An audit should help you decide.

The useful question is not how many warnings a tool can produce. It is which problems affect your priority services, what evidence supports the diagnosis and what it would take to resolve them.

An audit can help before appointing an agency, commissioning a redesign or expanding into another practice area. It can also test whether a disappointing result is linked to the website, targeting, measurement or the enquiry process.

You can commission an independent review while retaining your current agency or designer. For a relaunch, agree the review before the new site goes live so findings can inform the build. Our law firm website migration guide explains the decisions and handover to prepare.

Review the whole route to an enquiry.

Commercial focus

Your target matters, geography and existing service pages. Identify gaps between the work you want and the questions the site actually answers.

Technical access

A review of crawlability, indexing controls, internal links, redirects and representative mobile pages. Findings include affected examples, not just a score.

Content and trust

Review service clarity, author information, evidence, outdated facts and competing pages. Identify where your firm needs to supply or approve information.

Local and measurement setup

Assess relevant profile information and the available way to track enquiries. AI answer sampling can be added as a separately defined component.

A finding your developer can act on.

Illustrative audit finding: a priority service page is excluded from indexing. This is an example of the output, not a finding about your website.

The handover separates observed issues from recommendations and records scope limits. Implementation can be handled by your developer or scoped through our technical SEO service.

Field	Example
Affected URL	/services/employment-law/ on the firm’s site.
Evidence	Record the page response, rendered indexing directive and relevant Search Console inspection where access permits.
Business impact	A service the firm wants to promote may be excluded from search. Confirm that publication is intended.
Priority and owner	Address before promotion if the exclusion is unintended; assign the change to the website developer.
Proposed fix and dependency	Remove the unintended noindex directive after the firm approves publication; check the template for the same issue.
Acceptance check	Recheck the live directive and page access. Monitor indexing separately; removing the block does not guarantee inclusion.

Scope the review around your decision.

Access to Search Console, analytics, profile data and enquiry records can make the review more specific. If access is unavailable, we explain which conclusions can be drawn from public pages and which remain uncertain.

The proposal confirms the website size, areas covered, output format and delivery schedule. A free strategy call is a scoping conversation; it is not a completed technical audit. Once the findings are clear, we can discuss technical implementation or an ongoing SEO programme.

Before you decide

Your questions, answered.

Is the SEO audit free?

The initial 30-minute strategy call is free. A substantive SEO audit is scoped and quoted separately, including the pages, data sources and deliverables to be reviewed.

Will you implement everything you find?

Implementation is a separate scope. Findings are prioritised so your team can choose what to address, whether with us, an existing developer or another supplier.

Can you audit a website built by another agency?

Yes. Public-site checks can begin without build access. Deeper diagnosis and implementation may require platform, hosting or search-data access, agreed with the relevant account owners.

Sources & further reading

Primary references checked on 6 September 2026.

Google Search Central: SEO Starter Guide

Know what needs
to change first.

Bring your website, the concern you want investigated and any relaunch date. The free 30-minute call scopes the review; the substantive audit is quoted separately.