PPC or SEO for a personal injury practice?

List the claim types and circumstances the team accepts, then document how the intake team determines suitability. If the firm rejects many enquiries for reasons the website could have explained, more traffic may amplify the problem.

Keep marketing qualification separate from legal case assessment. A website or agency should not decide the merits of an individual claim.

Include media, management, content, development and relevant tracking costs according to the chosen comparison. Record the time between first enquiry, acceptance and any commercial return.

An illustrative calculation: £3,000 of included channel cost divided by three accepted matters is £1,000 per accepted matter. If the report instead divides by 30 initial contacts, it shows £100 per contact. Both calculations can be arithmetically correct while answering different questions.

Use the firm’s own contribution and collection assumptions. The example is not a typical personal injury acquisition cost, revenue prediction or recommendation to spend a specific amount.

Funding language and outcome claims need the firm’s approval. A “no win, no fee” headline should not obscure the actual arrangement or relevant qualifications. Client stories require permission and a supported account.

For paid campaigns, assess the specific targeting against platform policy. Professional rules on publicity and unsolicited approaches also need to be considered by the firm. A channel comparison does not replace that review.

If the service page and tracking are ready, a defined campaign can be reviewed against agreed enquiry measures. If they are unclear, improve the page and measurement before drawing conclusions from spend.

Explore personal injury SEO planning, Google Ads management and the general Ads versus SEO guide for the connected decisions.