Services / SEO & Content Strategy
SEO for solicitors, built around better enquiries.
Turn your priority practice areas into useful search pages and a clearer route to an enquiry. We help UK law firms plan content, resolve technical issues and connect search performance with the work their teams want to win.
Start with the matters you want to attract.
More website traffic is only useful when it connects with work your firm can accept. We begin with your services, geography, capacity and the information an appropriate prospective client needs before contacting you.
That turns a broad target such as “solicitors” into a page plan. A person comparing employment representation, a business seeking contract advice and someone looking for a conveyancing quote should reach information that fits their decision.
See the Scarsdale Solicitors work.
Our Scarsdale Solicitors engagement combined a website redesign, SEO and AI visibility. The case study includes 3.09K Web search clicks for May 2026 and 58.2K Google generative AI feature impressions for 1–28 July 2026, with the original screenshots and reporting context. Explore the Scarsdale case study.
Join the search work together.
Intent and page mapping
Map relevant buying questions to existing and proposed pages. Give each commercial page a distinct purpose and connect supporting guides to the service they explain.
Practice-area content
Explain the work accepted, the people responsible, the process, approved fee information and next steps. Your firm reviews legal accuracy and professional claims.
Technical priorities
Check whether important pages can be discovered, rendered and indexed. Resolve agreed issues with navigation, internal links, metadata, redirects and performance.
Commercial reporting
Review search queries and landing pages alongside enquiry information where access allows. Separate branded visits, relevant enquiries and accepted instructions.
Make progress visible.
Baseline and priorities
Review the site, available search data and your target services. Document the starting point and select a manageable first set of improvements.
Build and review
Implement agreed technical work and draft the priority content. Give your team a clear approval route for facts, fees, biographies and legal explanations.
Measure and adjust
Compare consistent measures over time. Investigate whether visibility reaches the right pages and whether those pages help qualified visitors take the next step.
A focused scope for a smaller firm.
A small law firm does not need to commission every practice-area page at once. Start with the work you want to attract, the capacity to handle it and the pages most likely to help that decision. Agree a manageable approval list for the solicitor who will check the content.
We can work with your current website and developer. The proposal identifies which changes we implement, which need your developer and which facts your team must approve. If a defined diagnostic review is the better first purchase, our audit service gives you that option.
An ongoing programme, with a defined scope.
There is a £7,000 one-off fee for the initial SEO work. Monthly fees begin afterwards, typically £1,500-£5,000+ per month. The ongoing engagement has a six-month initial term, then a monthly arrangement with 30 days’ notice. Your proposal separates the initial deliverables from the ongoing content, technical work and reporting. See our full SEO pricing and project scope.
If you first need to understand what is holding the site back, begin with an SEO audit. Local work, AI Visibility and AI Citations are included only where the proposal specifies that scope.
Your questions, answered.
How long does SEO take for a law firm?
The starting site, competition, scope and pace of implementation all affect the timeline. Early work can improve technical access and content before a meaningful trend in relevant enquiries is visible. We agree review milestones rather than a fixed ranking date.
Can you work with our current website?
Yes. We assess the current platform and content before recommending changes. A new website is only part of the brief when the existing one cannot support the agreed requirements.
Do you guarantee first-page rankings?
No. We commit to agreed work and transparent reporting. Search engines decide rankings, and the quality of enquiries also depends on your offer, market and intake process.
Sources & further reading
Primary references checked on 6 September 2026.
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Bring your website and the practice areas you want to grow. We’ll discuss priorities, access and a realistic first scope in a free 30-minute strategy call.
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