Scope & investment

Law firm SEO pricing and project costs.

SEO starts with a £7,000 one-off fee for the initial work. Monthly fees begin afterwards, typically £1,500-£5,000+ per month. See how the scope and commitment fit your UK law firm.

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Burgundy and ivory material samples carefully arranged beside a brass ruler. — RankMyFirm / Scope & investment

Initial SEO work.

£7,000 one-off fee, before the monthly fees begin.

The initial work establishes the agreed starting scope for your firm. Your proposal records the deliverables, required access, responsibilities and the handover into ongoing SEO. It also confirms the payment details and when the monthly work begins.

Assess the initial fee and ongoing fees together when comparing a proposal. A standalone audit, website project or specialist service has its own agreed scope; do not assume it is included in the initial SEO fee.

Explore our SEO service for solicitors

Ongoing SEO.

After the initial work: typically £1,500-£5,000+ per month.

The scope depends on the priority practice areas, geography, current website and implementation required. The range describes RankMyFirm’s offer; it is not an industry-wide price benchmark.

Your proposal identifies the content, technical work, local search responsibilities and reporting included. A larger service catalogue or a website migration should not be assumed to fit inside a smaller ongoing brief.

Review our SEO service for solicitors for the content, technical and reporting work a proposal can cover. For an independent diagnosis before committing to ongoing work, consider a separately scoped SEO audit.

Six-month initial term, then a monthly arrangement with 30 days’ notice.
Agreed services, pages and responsibilities documented in the proposal.
Tax treatment, invoicing and payment details confirmed in the commercial agreement.

Projects and specialist work.

Website work is quoted against the required pages, content, functionality and migration. We do not publish a universal website package price. Bring your current site or brief so the proposal can separate the build from ongoing hosting, support and third-party costs.

Work	What determines the scope
Website design or redesign	Page templates, content needs, brand work, approvals and any migration.
Web development	Platform, functionality, integrations, testing and handover.
AI Visibility and AI Citations	Platforms and questions sampled, pages or profiles reviewed, and implementation work.
AI agents and automation	Task, systems, access, data flow, evaluation and ongoing operation.
SEO audit	Website size, data access, areas reviewed and output requirements.
Google Ads	Account and campaign scope; media spend is separate from management fees.

Compare what the proposal includes.

Delivery

Which pages, assets or workflows will be completed, and how will each be checked? Ask what your team needs to provide and approve.

Operating costs

Identify hosting, subscriptions, advertising spend, usage charges and third-party tools. Keep them separate from the fee for the work.

Ongoing responsibility

Confirm who handles updates, monitoring, changes and issues after delivery. A build fee and a support arrangement have different purposes.

Evidence of progress

Choose measures that fit the scope. A technical fix, observed AI answer and accepted client instruction are different kinds of result.

Start with a useful conversation.

Bring your website, priority practice areas and the process you want to improve. The free 30-minute call helps us understand the starting point and decide whether a proposal makes sense.

For a fuller budgeting framework, read how to assess law firm SEO costs.

If your firm has one to four solicitors, the small law firm SEO guide explains what to complete before paying for SEO and when the initial fee becomes worth considering.

Before you decide

Your questions, answered.

Is there a one-off fee before the monthly SEO fee?

Yes. The initial SEO work costs £7,000 as a one-off fee. Monthly fees begin afterwards, typically £1,500-£5,000+ per month. The proposal defines the initial and ongoing deliverables, payment details and transition between the two stages.

Is everything included in the SEO retainer?

No. The proposal defines the included work. AI search, paid campaigns, website projects, agents and automation may need separate scope and fees.

Does the six-month term apply to website projects?

The stated term applies to ongoing SEO engagements. Website and automation project delivery, payment and support terms are confirmed in their proposals.

Is the first call an audit?

It is a free scoping conversation. A substantive audit is a separately agreed review with defined deliverables.

How do we assess a £5,000 monthly SEO proposal?

Compare the named deliverables, implementation responsibility and reporting with the work your firm needs. A higher fee needs a relevant scope your team can approve and use. Model costs against realistic contribution from suitable matters, then review actual enquiries and instructions; the fee alone does not establish value.

Start with the work
your firm needs.

Bring your website, priority services and budget considerations. The free 30-minute strategy call helps us establish whether a scoped proposal makes sense.