A practical review of your firm’s SEO in 2026.

List the work the firm can take on, the audience for each service and any geographic or eligibility limits. Then identify the page that should answer a prospective client’s questions about that work.

A large article library is not a substitute for a clear commercial service page. Equally, a service page cannot answer every research question without becoming difficult to use. Give each page a defined purpose and connect related material through useful internal links.

Use an agreed date range for Search Console exports and retain the filters. Add the current page inventory, available analytics and intake observations. Record gaps rather than treating missing data as zero.

Look at query and landing-page relevance before interpreting a sitewide total. More impressions can come from new informational topics, while the pages tied to the firm’s priority services remain unchanged. That may be useful growth, but it answers a different commercial question.

A broken contact route on a priority service page deserves attention even if a content tool recommends publishing more articles. An uncertain keyword opportunity may need research before it becomes a writing project.

Use three questions: what buyer problem does this fix, what evidence supports the change, and who can complete it? Where the answer is unclear, specify the next investigation. Avoid scoring every recommendation with a precise revenue estimate that the available data cannot support.

If URLs or page structures are changing, inventory the existing pages before launch and map old destinations to relevant new ones. Check the final status codes, internal links and sitemap. Google’s migration guidance explains why URL changes need preparation and monitoring.

A redesigned site can improve the service journey while still creating search problems if useful pages vanish or links point to the wrong destination. Judge both the visible experience and the technical release.

Download the blank worksheet and assign an owner to each accepted priority. Record the evidence date, intended change and next review. The sheet contains column headings only, so your team can work from its own data.

• Download the SEO priority worksheet (CSV)

An SEO audit can resolve an unclear starting point. Ongoing SEO suits a defined programme that needs implementation and review. If the question is budget, read the SEO cost guide alongside the proposed scope.

For a documented engagement, the Scarsdale Solicitors case study includes original Google reporting. Its figures describe that firm and those periods; they are not a forecast for another practice.