Link building and digital PR for UK law firms.

A solicitor’s informed explanation of a relevant issue can be useful to a publication’s audience. A generic article written only to hold a keyword link is much harder to justify. We identify the audience, the contribution and the evidence before planning outreach.

Potential material includes an approved expert comment, an original practical guide or a clearly sourced analysis. If the firm has no publishable data, the plan should not pretend to contain a research study.

Illustrative brief: an employment team has an approved explanation of a question relevant to local employers.

The scope buys the agreed research, preparation and outreach work. It does not buy a publisher’s editorial decision. We distinguish requested corrections, coverage, links and referral activity in the report.

Google’s spam policies address links created to manipulate search rankings. A promise of a fixed number of “powerful” links says little about the relevance or legitimacy of the placements.

We do not frame third-party authority scores as Google scores or treat paid placement as earned editorial coverage. Any commercial arrangement needs to be clear, including how links are qualified where required.

The page a reader reaches should explain the relevant service or original material. That makes service content and evidence preparation part of the planning conversation.

If your immediate issue is contradictory public business information, AI Citations or local SEO may be a more direct starting point. Digital PR has a different job from submitting a firm to directories.

Bring existing material and expertise your firm is willing to put its name to. We can identify the preparation needed before outreach, with the asset, review responsibilities and reporting set out in the proposal.