Good work starts with a clear brief.

A prospective client may first encounter your firm in a search result, an AI answer, an advertisement or a recommendation. They still need to understand the service and take a useful next step. The website and the process behind the enquiry should support that journey together.

Our scope spans web design and development, SEO, AI search and business automation. That breadth is useful when it clarifies responsibilities, not when it turns every conversation into a larger package.

1. Understand the starting point

   Review the existing site, relevant data and operational process. Ask what the firm wants to achieve and what evidence would help assess the work.

2. Define the useful scope

   Identify the pages, systems, deliverables and review steps. Separate what we control from outcomes that depend on search platforms, suppliers or the firm’s intake decisions.

3. Build from supported information

   Use approved business facts and credible sources. Give your firm a clear role in checking legal accuracy, credentials, fee information and client permissions.

4. Check and hand over

   Test the agreed behaviour, record unresolved dependencies and explain who maintains the work after delivery.

Our Scarsdale Solicitors case study covers a website redesign, SEO and AI visibility. It includes original Google reports, with 3.09K Web search clicks for May 2026 and 58.2K generative AI feature impressions for 1–28 July 2026, shown with their reporting context.

We distinguish a completed website or workflow from a measured commercial uplift. Where outcome data is published, the period, definition and source should make the claim understandable.

Founder, RankMyFirm.

Samuel Godfrey is the founder of RankMyFirm. He publishes guidance on website, search and automation decisions for law firms, with a focus on clear scope and practical implementation.

The updated resource library uses AI-assisted drafting alongside the existing service material, practical examples and identified primary references. Examples are labelled where they are illustrative. Articles are marketing and technology guidance, not legal advice or a record of a professional legal review.

Platform and regulatory references are linked so readers can check the original guidance. Your firm’s legal explanations, professional claims and client information need approval by the people responsible for them before publication.