Scarsdale Solicitors. A stronger presence across search and AI.

Scarsdale Solicitors provides criminal defence, motoring, fraud and immigration services. Its website needs to connect people with the relevant legal service and a clear route to contact the firm.

RankMyFirm’s engagement covered a website redesign, SEO and visibility across Google’s AI search experiences and AI assistants. This case study combines our account of that work with three Search Console screenshots captured on 30 July 2026.

The Web search report displays 16.8K total clicks, 2.24M total impressions, a 0.7% average click-through rate and an average position of 14.

The screenshot has the “16 months” filter selected. Its plotted data begins in November 2025 and runs into July 2026. These are the totals displayed in that view; the filter is not a statement that RankMyFirm worked on the project for 16 months.

Search clicks

16.8K

Search impressions

2.24M

Average position

14

For 1–31 May 2026, the separate Web report shows 3.09K clicks and 365K impressions, with a 0.8% average click-through rate and an average position of 11.5.

This month is shown separately so the period stays clear. It sits within the broader overview; its totals should not be added to the overview totals.

The supplied “Generative AI features” report shows 58.2K total impressions over the 28-day period from 1 to 28 July 2026.

That is a measure of visibility in the Google report shown. It is not a count of AI enquiries or instructions, and the screenshot does not split the total into individual Google AI features.

Google generative AI feature impressions

58.2K

1–28 July 2026

28 days

Our project record also includes Scarsdale appearing in answers from ChatGPT, Claude, Gemini and Perplexity, alongside Google AI Overviews. These appearances are part of our account of the engagement.

The screenshots above quantify Google reporting. They do not measure those independent assistants. An assistant-level report needs its own dated prompts, answer captures and cited URLs, because answers can vary by question and context.

That distinction shapes our AI Visibility service and AI Citations work: record where the firm appears, then examine the source information behind the answer.

A redesign is an opportunity to connect the website, service content and search programme. For Scarsdale, the engagement brought website delivery, SEO and AI visibility together instead of treating each as an isolated purchase.

The figures here show recorded visibility and clicks. No before-and-after uplift, revenue figure or number of accepted matters is inferred from these screenshots. Your proposal should start with your own baseline, target services and intake capacity.

If your firm is planning a rebuild, explore law firm web redesign and law firm SEO, then bring your current website and priorities to a strategy call.