A better website. A considered transition.

An outdated appearance is one reason to redesign. Unclear services, difficult mobile navigation or a content system your team cannot maintain can be stronger reasons. We define the problem before specifying a replacement.

With access to your analytics and Search Console, the review can identify established landing pages and enquiry journeys. Without that access, a crawl and content inventory can still document what exists, but they cannot tell us which pages bring qualified instructions.

Suppose a firm has three pages describing the same divorce service and a separate financial-settlement guide. We would first compare their enquiries, queries and substance. The service pages might be consolidated, while the guide keeps its own purpose and links to the service.

Redirecting every old page to the homepage would remove that useful relationship. Keeping every duplicate simply to preserve a page count would leave the original confusion in place. The decision should follow the content and available search evidence.

We need a clear owner for domain access, hosting, forms, analytics and legal approval. If another supplier controls any of these, the handover needs to be part of the schedule.

Your proposal defines the pages being rewritten, the platform being retained or replaced, redirects, launch support and any ongoing maintenance. If the underlying site works well, a smaller design and content improvement may be enough.

Use the website migration SEO handover guide and downloadable checklist to agree responsibilities with your team before launch.

Our Scarsdale Solicitors engagement combined a website redesign, SEO and AI visibility. The case study includes 3.09K Web search clicks for May 2026 and 58.2K Google generative AI feature impressions for 1–28 July 2026, with the original screenshots and reporting context. Explore the Scarsdale case study.