Terms of service.

These terms concern use of the RankMyFirm website and business services. The scope, fees, responsibilities and any specific conditions of an engagement are set out in the applicable Service Agreement.

RankMyFirm’s services include web design, web redesign, web development, SEO, local SEO, technical SEO, Google Business Profile work, paid campaigns, digital PR, AI Visibility, AI Citations, GEO and AEO, AI agents, chatbots and business automation.

The specific services, deliverables and responsibilities for your engagement will be detailed in a separate Service Agreement or proposal.

The website’s guides and downloadable worksheets provide general business information. They do not replace a scoped professional assessment or legal advice. No free online rank checker or automated audit tool is offered by this website.

When engaging our services, you agree to:

Provide accurate and complete information about your firm, practice areas, and business objectives.

Grant us necessary access to your website, content management system, Google Business Profile, Google Search Console, and other relevant platforms as required to deliver the agreed services.

Review and approve content, strategies, and deliverables in a timely manner, as delays may affect project timelines and results.

Comply with all applicable laws and regulations, including the Solicitors Regulation Authority (SRA) Standards and Regulations, in relation to any content or marketing activities.

Ensure that any content or materials you provide to us do not infringe the intellectual property rights of any third party.

Maintain the confidentiality of any login credentials or access details shared with us.

5.1 Fees and invoicing

All fees for our services will be set out in the applicable Service Agreement. Unless otherwise agreed in writing, invoices are issued monthly in advance and are payable within 14 days of the invoice date.

5.2 VAT

All prices quoted are exclusive of VAT unless explicitly stated otherwise. VAT will be charged at the prevailing rate where applicable.

5.3 Late payment

If payment is not received by the due date, we reserve the right to charge interest on the overdue amount at the rate of 4% per annum above the Bank of England base rate, under the agreed contractual terms, where lawful. We may also suspend services until outstanding payments are received.

5.4 Refunds

Due to the nature of SEO services, fees are non-refundable once work has commenced. If you cancel services before work begins, any advance payments will be refunded in full.

6.1 Our intellectual property

All content on the RankMyFirm website: including text, graphics, logos, icons, images, code, and software: is the property of RankMyFirm or its licensors and is protected by copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from any content on our website without our prior written consent.

6.2 Client deliverables

Upon full payment of all applicable fees, you will own the rights to any bespoke content, copy, or creative assets produced specifically for your firm as part of our services ("Deliverables"). We retain the right to use anonymised case studies, performance data, and portfolio examples for our own marketing purposes unless you object in writing.

6.3 Tools and methodologies

We retain all intellectual property rights in our proprietary tools, processes, templates, frameworks, and methodologies used to deliver our services. No licence or ownership of these is transferred to you.

Both parties agree to keep confidential any proprietary or sensitive information disclosed during the course of the engagement. This includes, but is not limited to, business strategies, financial data, client lists, and technical processes.

This obligation of confidentiality does not apply to information that is publicly available, independently developed, or lawfully obtained from a third party without restriction.

Search rankings, AI appearances, traffic and business outcomes depend on factors beyond our control. We do not guarantee specific positions, citations, traffic levels, enquiries or instructions.

Any projection must be read with its assumptions. Published case-study figures describe the client and reporting period shown and are not a promise of another firm’s results.

9.1 General limitations

To the maximum extent permitted by law, RankMyFirm shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business, or goodwill, arising out of or in connection with your use of our website or services.

9.2 Cap on liability

Our total aggregate liability to you for any claims arising out of or in connection with these Terms or our services shall not exceed the total fees paid by you to us in the 12-month period immediately preceding the event giving rise to the claim.

9.3 Exclusions

Nothing in these Terms shall limit or exclude our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be limited or excluded by law.

You agree to indemnify, defend, and hold harmless RankMyFirm, its directors, officers, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising out of or in connection with:

Your breach of these Terms.

Your use of our website or services.

Any content or materials you provide to us that infringe a third party's intellectual property rights.

Any regulatory action or complaint arising from your use of our services or deliverables.

11.1 Initial term and renewal

Ongoing service engagements are subject to an initial term as specified in your Service Agreement (typically 6 months). After the initial term, the agreement will roll on a month-to-month basis unless either party gives 30 days' written notice of termination.

11.2 Termination for cause

Either party may terminate the agreement immediately by written notice if the other party:

Commits a material breach of these Terms or the Service Agreement and fails to remedy it within 14 days of written notice.

Becomes insolvent, enters administration, or has a receiver appointed over its assets.

11.3 Consequences of termination

Upon termination, all outstanding fees for work completed up to the termination date become immediately payable. We will provide reasonable assistance in transitioning services to another provider, subject to payment of any applicable fees. Sections on intellectual property, confidentiality, limitation of liability, and governing law shall survive termination.

When using our website, you agree not to:

Use the website in any way that is unlawful, fraudulent, or harmful.

Attempt to gain unauthorised access to any part of the website, server, or connected systems.

Do not use automated access to compromise security, extract private information or disrupt the website. Ordinary access to public content by search and AI crawlers is governed by the site’s published crawl controls.

Interfere with or disrupt the integrity or performance of the website.

Introduce any viruses, malware, or other harmful code.

We reserve the right to restrict or suspend access to any user who violates these terms of use.

Our website may contain links to third-party websites or services that are not owned or controlled by RankMyFirm. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Following any link to a third-party website is at your own risk.

Neither party shall be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond the reasonable control of that party, including but not limited to natural disasters, pandemics, government actions, power failures, internet outages, or acts of war or terrorism.

We reserve the right to modify these Terms at any time. Changes will be effective when posted on this page with an updated "Last updated" date. Your continued use of our website or services after any modifications constitutes your acceptance of the revised Terms. For clients on active engagements, material changes will be communicated by email at least 30 days before they take effect.

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be severed from these Terms without affecting the validity and enforceability of the remaining provisions.

These Terms, together with any applicable Service Agreement, constitute the entire agreement between you and RankMyFirm in relation to your use of our website and services. They supersede all prior or contemporaneous communications, proposals, and agreements, whether oral or written.

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

For questions about these terms or an engagement, use our contact page.