What is SEO for lawyers?

Useful SEO work can make a confusing service page more specific, connect an isolated page to the navigation or resolve an indexing control that prevents the page being considered for search. The change should have a clear purpose.

For example, a firm might list “property law” on its homepage while offering residential conveyancing. A dedicated, accurate conveyancing page can explain the transactions handled, the relevant people, the approved fee information and how to request a quote. It gives the reader a more useful destination.

A useful proposal answers those questions in terms of your firm. A keyword list or an automated score alone does not describe a delivery plan.

• Which practice areas and pages will you work on first, and why?
• What will you change, and what do you need our team to approve?
• Which measures will you report, and can we inspect the underlying evidence?
• Who owns the accounts, content and maintenance responsibilities?
• What is included in the fee, and what is a separate cost?

If you need a fuller planning process, read the law firm SEO guide. If you are evaluating a proposal, the SEO cost guide explains how to compare scope.

RankMyFirm’s SEO service page describes our delivery approach. Start with a free strategy call if you want to discuss the firm’s current website and the work it wants to attract.