Services / AI Visibility

Know how AI answers describe your firm.

See whether your firm appears in a defined sample of relevant AI answers, what those answers say and which gaps deserve attention.

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An optical glass lens focusing on a burgundy doorway in a limestone architectural model. — RankMyFirm / Services / AI Visibility

Ask questions a prospective client would ask.

A useful review starts with the services and markets your firm wants to serve. Branded checks can reveal how the firm is described. Unbranded buying questions can show which firms and sources appear in a comparison. Informational questions reveal a different part of the journey.

We keep those groups separate. A mention in an answer about your own brand is not equivalent to being included when someone asks for a solicitor for a specific matter.

A record you can examine.

Defined sample

The platforms, question wording, geography and repeat-check approach are agreed. The sample should reflect your practice areas without claiming to represent every possible user.

Observed answers

Record the date, relevant answer text, mentions and linked sources. Keep platform context where available so later comparisons have a meaningful basis.

Accuracy and source review

Look for incorrect service descriptions, outdated information and sources that do not support the answer. Separate factual corrections from visibility opportunities.

Prioritised recommendations

Connect each proposed change to the observed issue: clearer service information, stronger evidence, profile corrections or a technical accessibility check.

Record	Why it matters
Question, platform and date	Makes the observation traceable to the answer that was sampled.
Location and session context	Helps explain differences between repeat checks.
Firm mention and wording	Shows what the answer actually says about the firm.
Cited URLs and factual issues	Connects the review with source corrections that can be investigated.
Action, owner and follow-up	Turns an observation into a page, profile or measurement task.

Measure three different things.

Question	Useful evidence	What it does not prove
Was the firm mentioned?	Dated answer captured for an agreed question.	Visibility across all users, questions or platforms.
Was a source linked?	The specific linked URL and the passage it supports.	That the platform trusts every statement on the domain.
Did it produce business?	Tracked visits or enquiries and intake evidence where available.	That an observed mention caused an instruction.

Improve the information behind the answer.

Monitoring becomes useful when it leads to better information. We can connect findings to AI Citations work, service content and technical SEO. The work is agreed separately from the measurement scope.

Google states that its AI search features use the established foundations of Search, with no additional technical requirements for supporting links beyond eligibility in Search. Clear, accessible pages matter; a special file or schema label is not a citation guarantee.

See the Scarsdale Solicitors work.

Our Scarsdale Solicitors engagement combined a website redesign, SEO and AI visibility. The case study includes 3.09K Web search clicks for May 2026 and 58.2K Google generative AI feature impressions for 1–28 July 2026, with the original screenshots and reporting context. Explore the Scarsdale case study.

Before you decide

Your questions, answered.

Can you put us first in ChatGPT or Google AI answers?

No. AI answers vary by question, platform and context. We offer defined checks, recorded evidence and improvements you can review, not a universal first position.

How is AI Visibility different from AI Citations?

Visibility asks whether and how your firm appears. Citations work focuses on accessible, supportable source information that an answer may link to. A firm can be mentioned without its website being cited.

Can you measure AI search enquiries?

Where referral data and intake tracking are available, we can examine them alongside sampled visibility. Some journeys have no trackable click, so reports should separate observed answers from attributed enquiries.

Sources & further reading

Primary references checked on 6 September 2026.

Google Search Central: AI features and your website

Let's put your firm
in the conversation.

Bring the AI search questions you care about and any answers you have seen. We’ll discuss a defined sample and what the findings could help you decide.