Services / GEO & AEO Strategy
GEO and AEO for UK law firms.
Find out how your firm appears in sampled AI answers, which sources are cited and which public information needs work. We turn those observations into a defined improvement brief.
Start with the buyer’s question.
A person asking what a conveyancer does needs an explanation. A person comparing firms needs accurate service and business information. A person asking about your firm needs facts that agree across the website and relevant sources.
Those are different content and measurement tasks. We define the question set and the relevant stage of the journey before deciding which pages or profiles need work.
Three connected parts of the scope.
AI Visibility
Observe whether and how the firm appears in a defined sample of answers. Record platforms, questions, dates, mentions and sources so the findings can be reviewed.
AI Citations
Improve the supportable facts, attribution and accessibility of source pages. Resolve important contradictions in service descriptions and business information.
Search foundations
Review crawlable content, internal links, indexing controls and useful commercial pages. AI search work should not leave the ordinary website journey incomplete.
Commercial interpretation
Keep observed answers separate from referral traffic and qualified enquiries. Use available intake evidence to understand what the firm actually receives.
What belongs in a practical brief.
An initial brief might cover one priority practice area, its service page, a small set of supporting questions and the firm’s core public information. The resulting work can be inspected before deciding whether to expand it.
Specify the platforms being checked, what is recorded, which pages can be changed and who approves the facts. A proposal labelled “GEO” without those details is difficult to evaluate.
For Google’s AI search features, established Search requirements still apply; there is no special AI schema required for inclusion. Our scope concentrates on accessible, useful information and a record of what was observed. Read Google’s AI features guidance.
| Agree in the brief | What you can review |
|---|---|
| Platforms, questions and locations | A named question set reflecting priority services, with the platform, date and geographic context recorded. |
| Visibility and citation observations | A log of sampled answers, firm mentions, linked sources and factual issues. |
| Source improvements | A prioritised list of page or profile changes, the supporting firm facts, owner and approval needed. |
| Follow-up review | A repeat sample using the recorded method, with changed answers and limitations explained. |
Choose the right starting point.
If you do not know how your firm is described, begin with AI Visibility. If the public information is incomplete or contradictory, start with AI Citations. If important pages are missing from ordinary search, an SEO audit may identify the underlying issue.
To review an existing service page, use our answer-content review guide. It includes a worksheet for checking the answer, supporting evidence and review owner.
The strategy call helps define which question needs answering first. AI search and ongoing SEO scope are confirmed in your proposal.
Your questions, answered.
Are GEO and AEO replacements for SEO?
No. The labels describe overlapping aims around answers and generated search experiences. Useful pages and sound search foundations remain relevant; the added work should be defined clearly.
Will you publish hundreds of FAQ pages?
No page quota is part of this offer. We map useful questions to the most appropriate existing or new page and avoid near-duplicate content created only to target variations.
How will we know what we are paying for?
The proposal should identify the measurement sample, pages and profiles in scope, deliverables, approvals and reporting. We separate observations from implementation work and commercial outcomes.
Sources & further reading
Primary references checked on 6 September 2026.
AI Visibility
AI Visibility for law firms: defined platform checks, recorded mentions, source reviews and a practical action plan. Understand how AI answers describe you.
Explore
AI Citations
AI Citations services for law firms. Improve verifiable service information, business consistency and source accessibility without citation guarantees.
Explore
GEO and AEO for law firms: what to do first.
A practical GEO and AEO guide for law firms: sample AI answers, distinguish mentions from citations and improve source pages using current search guidance.
ExploreGive AI search work
a clear brief.
Bring the services and questions that matter to your firm. We’ll discuss whether measurement, source improvements or core SEO should come first in a free strategy call.
Book a strategy call Free 30-minute consultation