SEO knowledge built for
UK solicitors
Practical guides, pricing breakdowns, and honest timelines — written by specialists who work exclusively with professional firms.
In-depth resources
for your firm
Each guide is written specifically for UK law firms. No generic marketing advice — just actionable guidance you can apply to your practice.
SEO for Law Firms: The Complete Guide
Everything you need to know about SEO for UK law firms — keywords, content, local SEO, technical fixes, costs, and timelines. Our pillar resource.
How Much Does SEO Cost for Law Firms?
Real UK pricing data for 2026. What each tier costs, what you should get, how to calculate ROI, and the red flags to watch for.
How Long Does SEO Take for Law Firms?
Realistic timelines based on real UK client data. Local Pack in 60-90 days, organic growth in 4-6 months, and what affects the speed.
ChatGPT for Law Firm SEO Workflows
Step-by-step workflows for using ChatGPT to accelerate keyword research, content creation, and technical SEO for your law firm.
Google Ads vs SEO for Solicitors
A side-by-side comparison of Google Ads and SEO for UK law firms. Cost per lead, timelines, ROI, and which channel suits your practice areas.
AI-Driven SEO Automation Framework
A practical framework for UK solicitors: which SEO tasks to automate with AI, which need a human, and how to implement the shift.
In-House SEO vs Agency for Law Firms
Salary costs vs agency fees, skill depth, scalability, and when each option makes sense. A data-backed comparison for UK solicitors.
Local SEO vs National SEO for Law Firms
What each approach involves, what they cost, which firm types need which strategy, and how to divide your budget between local and national SEO.
SEO vs Social Media for Solicitors
A side-by-side comparison of SEO and social media marketing for UK law firms. Which channel drives client enquiries, which builds brand awareness, and where your budget goes further.
PPC vs SEO for Personal Injury Lawyers
PI-specific click costs, 24-month cost comparison, sub-niche difficulty ratings, and a realistic acquisition strategy for UK personal injury firms.
Yell vs Google Business Profile for Solicitors
A direct comparison of Yell and Google Business Profile for UK law firms. Costs, traffic trends, enquiry data, and where your budget actually belongs.
WordPress vs Squarespace for Law Firms
A side-by-side comparison of WordPress and Squarespace for UK solicitors. SEO, design, cost, speed, scalability, and which platform fits your goals.
Specialist Legal SEO vs Generalist Agency
A side-by-side comparison of specialist legal SEO agencies and generalist digital marketing firms. SRA compliance, cost, ROI, and what to ask before signing.
State of legal search
in the UK
Original research with every data point sourced and verified. Built for legal professionals, journalists, and anyone who wants the real numbers.
State of Legal SEO in the UK
Market size, Google dominance, click-through rates, CPC benchmarks, and technical readiness — the numbers behind UK legal search.
State of Legal AEO in the UK
Featured snippets, People Also Ask, AI Overviews, schema adoption, and voice search — the answer engine landscape for UK law firms.
State of Legal GEO in the UK
ChatGPT, Perplexity, Gemini — adoption data, citation patterns, and the decline of Google's local discovery share. The AI search reality.
Beginner guides &
emerging topics
Whether you're new to SEO or looking ahead to AI search, we've got you covered.
What is SEO for Lawyers?
A plain-English guide for solicitors who keep hearing about SEO but aren't sure what it involves — or whether it's worth the investment.
GEO & AEO for Law Firms
How to get your firm cited by ChatGPT, Gemini, and Google AI Overviews. The complete guide to Generative and Answer Engine Optimisation.
Conversational AI for Law Firms
What conversational AI means for UK solicitors — chatbots, virtual assistants, and client intake automation explained without the jargon.
SRA-Compliant AI Content Workflows
How to use AI for content creation while meeting SRA Standards and Regulations. Compliance risks, review processes, and tested workflows.
Benchmark your
current position
Use our free tools to see where your firm stands right now. Check your rankings, audit your site, or see if you appear in the Local Pack.