Own the Local Pack
for your practice areas

Reviews are one of the top three Local Pack ranking factors, alongside relevance and proximity. Both the volume of reviews and average rating influence your visibility. We implement a compliant review generation strategy that builds a steady stream of genuine feedback from satisfied clients.

Yes — we manage multi-location profiles from a centralised dashboard. Each location gets its own optimised listing with unique photos, descriptions, and posts tailored to that office's practice areas and local market.

We publish 2–4 posts per month per location. Posts keep your profile fresh in Google's eyes, allow you to highlight specific services or team members, and give potential clients additional reasons to choose your firm when comparing options in the Local Pack.

Category selection is critical — it directly affects which searches trigger your listing. We typically set the primary category to 'Solicitor' or 'Law firm' and add secondary categories for each practice area (e.g., 'Family law attorney', 'Immigration attorney', 'Criminal justice attorney'). We audit and optimise these during setup.

Yes. We draft professional responses to all reviews — positive and negative — in line with SRA conduct rules. For reviews that violate Google's policies (fake reviews, defamatory content), we handle the flagging and removal process directly.

A Google Business Profile (formerly Google My Business) is a free listing that appears when people search for your firm on Google or Google Maps. It displays your firm's name, address, phone number, reviews, opening hours, and services. For law firms, it's the primary driver of Local Pack visibility — those three map results that appear at the top of local searches.

Verification typically involves Google sending a postcard with a PIN to your physical office address, though phone and email verification are sometimes available. The process takes 5–14 days. We handle the entire verification process for you, including troubleshooting if issues arise — which is common for firms in shared office buildings.

Yes — Google allows one primary category and up to nine secondary categories. For law firms, we typically set the primary category to 'Solicitor' or 'Law firm' and add secondary categories for each practice area. You can also add detailed service descriptions for each area of law you practise.

Google recommends exterior photos (so clients can find your office), interior photos, team photos, and common area images. Listings with 100+ photos receive 520% more calls and 2,717% more direction requests than the average listing. We provide specific guidance on what to photograph and manage ongoing uploads.

GBP posts signal to Google that your profile is active and maintained. They appear directly on your listing and can highlight specific services, legal updates, or team expertise. We publish 2–4 posts per month per location, each optimised with relevant keywords and clear calls to action.

Unfortunately, yes — fake negative reviews do happen. Google's policies prohibit fake reviews, and we have a proven process for flagging and removing them. We monitor your reviews regularly and act quickly when suspicious reviews appear, documenting evidence for Google's review removal team.

Attributes are additional details about your business — like 'wheelchair accessible', 'free consultations', or 'online appointments'. They help potential clients make decisions and provide Google with extra relevance signals. We optimise every available attribute that applies to your firm.

Your GBP is the single most important factor in Local Pack rankings. It works alongside local SEO elements like citations, local landing pages, and reviews. A fully optimised GBP is the foundation — without it, other local SEO efforts deliver diminished results.

GBP Insights is Google's built-in analytics for your business listing. It shows how many people found your profile, what searches triggered it, and what actions they took (calls, website visits, direction requests). We use this data monthly to refine your profile and track ROI.

Yes — responding to every review (positive and negative) shows potential clients that your firm is engaged and professional. It also signals to Google that your profile is actively managed. We draft professional, SRA-compliant responses for all reviews as part of our management service.