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Web, search & automation for UK law firms

Be found.
Be chosen.

Websites, SEO, AI Visibility, AI Citations and business automation to help UK law firms attract enquiries and manage what follows.

Built around your
area of practice.

A clearer path to your firm

From the first search
to the first conversation.

Your expertise deserves
to be found.
Wherever clients look.

Someone searching for a solicitor needs to understand who you help, why you are credible and how to contact you. We connect your website and search presence with the systems that help your team respond.

Organic searchLocal discoveryAI answers
Our services

More ways to grow.
One joined-up strategy.

Choose the work your firm needs: a better website, stronger search visibility or less manual work between the enquiry and the follow-up.

Organic & local search

Show up when
the need is real.

Technical fixes, useful practice-area pages and a stronger Google Business Profile. Help nearby clients find the right solicitor and take the next step.

Explore SEO
Sunlight falling through a stone colonnade.
AI Visibility

Know how AI
sees your firm.

See where your firm appears, how it is described and which competitors show up in a defined set of AI searches.

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AI Citations

Give answers
a source worth citing.

Clear service information, verifiable expertise and consistent business details. Build a stronger source for AI-generated answers.

Explore AI Citations
Paid campaigns & authority

Reach the right people.
Build reasons to trust you.

Paid campaigns across Google, Meta and TikTok, plus relevant coverage and links that give potential clients reasons to trust your firm.

Website services

A stronger first impression.
A clearer next step.

Give prospective clients a website that explains your expertise, works on their device and makes it easy to contact the right team.

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Web Design

Plan the page structure, visual identity and enquiry journey for a new site. Review responsive layouts that make your services, people and evidence easy to understand.

Page plans, visual direction & responsive designs

Web Redesign

Improve an existing site's design, content and contact journey. Review the pages and tracking already in place, and plan redirects wherever agreed URL changes are needed.

Site review, revised layouts & migration planning

Web Development

Turn approved designs into a working website. Build page templates, forms and agreed integrations, then check mobile behaviour, accessibility and performance before handover.

Website build, functional checks & handover
AI agents & automation

For the work
after the enquiry.

Help your team handle routine questions, pass on the right information and keep follow-ups moving through an agreed process.

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Law Firm AI Agents

Build enquiry assistants and internal knowledge tools around your approved information. Define what each agent can access, test its responses and set clear handovers to your team.

Approved sources, response testing & human handover

Law Firm Business Automation

Connect enquiry forms, booking tools and your existing systems to reduce repeated entry. Map triggers, reminders and task handovers, with checks for exceptions and failed steps.

Workflow mapping, agreed integrations & exception checks

We review your systems and access requirements before confirming scope. Legal advice and case decisions stay with your team.

Client work / Scarsdale Solicitors

A redesigned website.
A wider search presence.

Website redesign, SEO and AI visibility for Scarsdale Solicitors, with Search Console reporting you can inspect.

Explore the case study
Scarsdale SolicitorsWebsite / SEO / AI

Search performance.
With the source attached.

Web search clicks
1–31 May 2026
3.09K
Google AI feature impressions
1–28 July 2026
58.2K
Scarsdale’s supplied Google generative AI features report showing 58.2K impressions for 1–28 July 2026.

Separate Google reporting periods. Screenshots captured 30 July 2026. View the full case study for scope and reporting context.

Know what we're doing.
And why it matters.

A clear scope, work you can review and checks that connect each service to your firm's priorities.

  1. 01

    Understand your priorities.

    Agree the clients you want to reach and the work you want to improve. Review your website, search presence and current enquiry process.

    Your starting point & priorities
  2. 02

    Put the plan to work.

    Design and build the work in scope, from pages and campaigns to agents and connected workflows. Agree review steps before anything goes live.

    A defined plan & visible delivery
  3. 03

    Measure. Learn. Refine.

    Check search performance, enquiry journeys and workflow behaviour against the agreed scope. Use the findings to decide what needs attention next.

    Reporting & the next priorities

The right scope.
A clear investment.

Initial SEO work has a £7,000 one-off fee. Monthly fees begin afterwards, typically £1,500 to £5,000+ per month, depending on scope.

Your proposal separates initial deliverables from ongoing work. The ongoing engagement has a six-month initial term, then monthly with 30 days' notice. AI search and paid campaign scope are agreed in your proposal. See full SEO pricing and scope.

For website, AI agent and business automation projects, we define deliverables and confirm pricing and support terms in your proposal.

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Build your local presence

Local Growth

Google Business Profile, local pages, business listings and review strategy for a focused local market.

Compete in a tougher market

Market Leader

SEO Growth plus digital PR, authority building and conversion improvement for more competitive searches.

Before we
get started.

A few things worth knowing before you choose the right services for your firm.

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How are AI Visibility and AI Citations different?

AI Visibility looks at whether and how your firm appears in a defined sample of AI answers. AI Citations focuses on the source information those answers can link to, including your website, business profiles and supporting evidence. We agree the platforms and questions with you, then record what we observe.

Can you guarantee rankings or AI recommendations?

No. Search engines and AI platforms decide which results and sources to show. We commit to an agreed scope, clear reporting and work you can review. We do not promise a specific Google position, citation count or number of instructions.

Do we need a new website?

Not necessarily. Web Design shapes a new site's structure and appearance. Web Redesign improves an existing site. Web Development builds the functionality behind the approved design. We review what you already have and agree which parts of that work you need.

Can you work with our team or current agency?

Yes. We agree responsibilities, access and review steps at the start. If you are moving agencies, the initial review covers the website, profiles, tracking and work already in place so the transition can be planned.

What does it cost, and is there a contract?

Initial SEO work costs £7,000 as a one-off fee. Monthly fees begin afterwards, typically £1,500-£5,000+ per month. The ongoing engagement has a six-month initial term, followed by a monthly arrangement with 30 days' notice. Your proposal defines the initial and ongoing deliverables. AI search, paid campaigns, websites, AI agents and automation have their scope and pricing confirmed separately.

How do AI agents differ from business automation?

An AI agent works with language, such as answering from approved information or summarising an enquiry. Business automation connects defined steps, such as sending an enquiry into your system and assigning a follow-up. Scope, system access and human review are agreed before implementation.

What happens on the strategy call?

The initial call is free and lasts 30 minutes. We discuss your website, target practice areas and the processes you want to improve. It is a chance to understand your starting point, identify priorities and decide whether working together makes sense.

Let's put your firm
in the conversation.

Bring your website, your priority practice areas and the work you want to make easier. We'll start there.

Book a strategy call Free 30-minute consultation