Free SEO Audit

Instant SEO health check
for your firm

Enter your website URL and get a comprehensive overview of your technical health, local presence, and content performance — in under 60 seconds.

Free to use
No signup required
Instant results

Three steps to
clarity

No sign-up. No waiting. Just enter your URL and see exactly where your site stands.

1

Enter your URL

Type in your law firm's website address. We accept any page — homepage, practice area page, or blog post.

2

We analyse your site

Our tool crawls your site and checks over 30 ranking factors — from page speed and mobile-friendliness to meta tags and structured data.

3

Get your report

Receive a clear, prioritised breakdown of what's working, what's broken, and what to fix first — with plain-English explanations.

A complete picture of
your SEO health

Our audit covers the ranking factors that matter most for UK law firms — not vanity metrics, but the issues that directly affect your visibility and enquiry volume.

Page speed & Core Web Vitals

Mobile-friendliness & responsive design

Meta titles, descriptions & heading structure

Schema markup & structured data

Internal linking & site architecture

Image optimisation & alt text coverage

SSL security & HTTPS configuration

Indexation status & crawlability

Built for firms that want
honest answers

01

Firms considering SEO for the first time

Not sure if your site is holding you back? The audit gives you a clear baseline before you invest in anything.

02

Firms already investing in SEO

Want to check your current agency's work? Our audit gives you an independent, unbiased view of what's been done — and what's been missed.

03

Firms launching a new website

Make sure your new site is built on solid SEO foundations. Catch technical issues before they cost you months of lost visibility.

04

Marketing managers benchmarking performance

Use the audit as a quick diagnostic before board meetings or budget discussions. Clear data to support clear decisions.

Want a comprehensive
SEO audit?

Our free tool gives you a solid overview — but our full SEO Audit service goes much further. It includes manual review, competitor benchmarking, content gap analysis, and a prioritised action plan delivered by a specialist who understands the legal sector.

Free audit (this tool)

Automated check of 30+ technical factors. Instant results. Great for a quick health check.

Full SEO Audit

Premium

Manual expert review, competitor analysis, content gap mapping, and a prioritised 90-day action plan. From £495.

Common
questions

The questions that usually decide whether a firm books a call, starts with an audit, or keeps comparing options.

10 Questions answered clearly and without filler.

Can't find your answer? We'll point you to the right next step.

Get in touch
01 Start here

What does the free SEO audit check?

Our free audit analyses over 30 ranking factors, including page speed and Core Web Vitals, mobile-friendliness, meta titles and descriptions, heading structure, schema markup, internal linking, image optimisation, SSL security, and indexation status. It gives you a prioritised overview of what is working, what is broken, and what to fix first.
02 Question

How long does the free SEO audit take?

The audit typically completes in under 60 seconds. Simply enter your website URL and the tool crawls your site in real time, analysing key technical and on-page factors. You will receive a clear, categorised report almost instantly.
03 Question

Is the SEO audit really free?

Yes, completely free with no strings attached. There is no sign-up, no email gate, and no credit card required. We offer this tool because we believe every UK law firm should have access to an honest assessment of their website's SEO health before making any investment decisions.
04 Question

What should I do with the audit results?

Start with the highest-priority issues flagged in the report — these are the items most likely to be holding back your rankings. If you are unsure how to interpret the results or where to begin, book a free 30-minute call with our team and we will walk through your report together and explain exactly what needs attention.
05 Question

How often should I run an SEO audit on my law firm's website?

We recommend running a free audit at least quarterly to catch any new technical issues. If your firm has recently launched a new website, migrated to a new domain, or made significant content changes, run an audit immediately afterwards. For ongoing monitoring, our technical SEO service includes continuous site health tracking.
06 Question

Is my data kept private when I run an audit?

Yes. The audit analyses publicly accessible information on your website — the same information Google sees when it crawls your site. We do not store your results, link them to any personal profile, or share them with third parties. Your data privacy is fully protected.
07 Question

What is the difference between this free audit and a professional SEO audit?

This free tool provides an automated overview of key technical factors — ideal for a quick health check. Our professional SEO Audit service goes much deeper: it includes manual expert review, competitor benchmarking, content gap analysis, backlink profiling, and a prioritised 90-day action plan tailored specifically to your firm's practice areas and locations.
08 Question

Can I audit a competitor's website?

Yes. You can enter any publicly accessible URL into the tool, including competitor websites. This is a useful way to benchmark your site against the firms that currently outrank you and identify where they may have a technical advantage. For a detailed competitive analysis, consider our full audit service.
09 Question

What audit score should a law firm website aim for?

While there is no universal 'perfect score', a well-optimised law firm website should score highly across Core Web Vitals, have no critical technical errors, and pass all fundamental checks for mobile-friendliness, SSL, and indexation. Focus less on achieving a specific number and more on resolving the issues flagged as high priority in your report.
10 Question

Does the free audit check local SEO factors?

The free audit primarily focuses on technical and on-page factors. For a comprehensive view of your local visibility — including Google Business Profile health, citation consistency, and Local Pack performance — use our Local Pack Checker alongside this audit, or speak to our team about a full local SEO review.
Get started today

Ready to rank?

Book a free 30-minute visibility review. We'll look at your current rankings, local presence, and tell you exactly where the biggest opportunities are without wasting your time on theatre.