Check your Google rankings
in any UK location

The results are based on live Google data at the point of checking, so they are highly accurate for that moment. However, Google personalises results based on factors like search history and device, meaning individual users may see slightly different results. Our tool uses a neutral, non-personalised query to give you the most objective position possible.

For most law firms, monthly checks on core keywords provide a reliable picture of trends. If you are actively investing in SEO services, fortnightly checks can help you track the impact of recent work. Avoid checking daily, as small fluctuations are normal and do not indicate meaningful changes.

Yes. The tool shows the full top-10 organic results for your chosen keyword and location, so you can see exactly which firms rank above and below you. This is a quick way to understand your competitive landscape and identify which competitors dominate your target search terms.

Your ranking position indicates where your website appears in Google's organic search results for a given keyword. Position 1 means you are the first organic result. Research shows that position 1 captures around 39.8% of all clicks, while positions lower on page 1 receive significantly fewer. If you are on page 2 or beyond, most searchers will never see your listing.

Google continually updates its search index and algorithm, so minor ranking fluctuations are completely normal. Factors such as new competitor content, changes to Google's ranking signals, and seasonal search trends can all cause short-term movement. Focus on the overall trend over weeks and months rather than day-to-day changes.

Absolutely. Our tool allows you to specify any UK city, town, or postcode. This is particularly important for law firms because legal searches are highly localised — someone searching for 'solicitor' in Manchester will see very different results than someone in Bristol. We recommend checking each location where you want to attract clients.

Ideally, you want to be in the top 3 organic positions for your most valuable keywords, as these capture the vast majority of clicks. Being anywhere on page 1 (positions 1–10) is positive, but the drop-off in click-through rates after position 3 is significant. For local SEO, appearing in the Local Pack is equally important.

There are many possible reasons, including thin or missing content for those topics, a weak backlink profile, technical issues preventing Google from indexing your pages, or strong competition from established firms. Running a free SEO audit can help identify the specific issues holding your site back.

Yes, the tool is completely free with no usage limits, no account required, and no email gate. We built it to help UK law firms understand their visibility on Google without any barriers. If you want expert help improving your rankings, you can book a free consultation with our team.