Free Tools

Free SEO tools built for
UK law firms

Check your rankings, audit your site, and see exactly where you stand on Google — instantly, for free.

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Free to use
No signup required
Instant results
Our tools

Instant insights,
zero cost

Each tool is designed to give UK law firms actionable data in seconds — no sign-up required, no strings attached.

Google Rank Checker

Check where your firm ranks on Google for any keyword in any UK location — instantly, for free.

Try free

Local Pack Checker

See whether your firm appears in the Google Maps Local Pack for your most valuable search terms.

Try free

Free SEO Audit

Get an instant overview of your site's technical health, local visibility, and biggest growth opportunities.

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Why we offer free tools

Transparency builds
trust

We believe every law firm deserves to understand where they stand on Google before spending a penny on SEO. Our free tools give you honest, unfiltered data — the same data we use when onboarding new clients.

No inflated metrics. No scare tactics. Just clear, actionable insights that help you make informed decisions about your firm's online visibility.

Real-time data

Every check uses live Google data — not cached results from weeks ago.

UK-focused

All tools are calibrated for UK search — localised by city, town, or postcode.

No sign-up required

Use every tool instantly — no email gate, no account creation, no sales follow-up.

What to do next

Found something
interesting?

Our free tools show you where you stand. If you want to move the needle, here's how we can help.

1

Run the tools

Check your rankings, Local Pack presence, and site health. Identify your biggest gaps in under two minutes.

2

Review the results

Understand what's holding you back — thin content, missing citations, technical issues, or competitor dominance.

3

Book a free call

Bring your results to a 30-minute call with our team. We'll walk through the data and explain exactly what would move the needle for your firm.

FAQ

Common
questions

The questions that usually decide whether a firm books a call, starts with an audit, or keeps comparing options.

10 Questions answered clearly and without filler.

Can't find your answer? We'll point you to the right next step.

Get in touch
01 Start here

What free SEO tools does RankMyFirm offer?

We currently offer three free tools built specifically for UK law firms: a Google Rank Checker that shows your organic position for any keyword in any UK location, a Local Pack Checker that reveals whether your firm appears in Google's Map Pack, and a Free SEO Audit that analyses your site's technical health and local visibility. All tools deliver instant results with no sign-up required.
02 Question

Are these SEO tools really free?

Yes, completely free with no hidden costs or paywalls. There is no sign-up required, no email gate, and no credit card needed. We offer these tools because we believe every UK law firm deserves to understand their online visibility before investing in SEO services.
03 Question

How accurate are your free SEO tools?

Our tools use live Google data at the time of each check, so the results reflect what Google is currently showing for your chosen keyword and location. They are not based on cached or estimated data. While no tool is a perfect substitute for a comprehensive manual audit, our free tools provide a reliable snapshot of your current visibility.
04 Question

Do I need to create an account to use the tools?

No account or registration is needed. Simply visit the tool page, enter your details, and get instant results. We do not collect personal information, send follow-up emails, or require any form of sign-up before you can use the tools.
05 Question

Can I use your tools for competitor analysis?

Absolutely. Our Google Rank Checker shows the full top-10 results for any keyword, so you can see which competitors rank above or below you. The Local Pack Checker shows all three businesses currently in the Map Pack, including their review counts and star ratings.
06 Question

How often should I check my law firm's rankings?

We recommend checking your core keywords at least once a month to track trends. If you are actively investing in SEO, fortnightly checks can help you see the impact of recent changes. Avoid checking daily, as minor fluctuations are normal and can be misleading without context.
07 Question

What is the difference between free tools and a paid SEO service?

Our free tools give you a snapshot of where your firm stands right now — rankings, Local Pack presence, and technical health. A paid SEO service goes much further: it includes strategy development, ongoing content creation, link building, technical fixes, and continuous optimisation designed to systematically improve your position over time.
08 Question

Do you store our data when we use the tools?

We do not store personally identifiable data from tool usage. The queries you run are processed in real time and are not linked to any personal profile or account. We take data privacy seriously and do not use your search queries for marketing purposes.
09 Question

Can I share the results from your tools with my team?

Yes, you are welcome to share your results with colleagues, partners, or marketing teams. The results can be screenshotted or printed for internal discussions. If you would like a more detailed analysis to present to stakeholders, consider booking a free call where we can walk through the data together.
10 Question

What should I do after running one of your SEO tools?

Start by reviewing the results and identifying any immediate issues — for example, if you are not appearing in the Local Pack or if competitors consistently outrank you. For a deeper understanding of what the data means and what steps to take next, book a free 30-minute visibility review with our team. We will walk through your results and explain exactly what would move the needle for your firm.
Get started today

Ready to rank?

Book a free 30-minute visibility review. We'll look at your current rankings, local presence, and tell you exactly where the biggest opportunities are without wasting your time on theatre.

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