Legal

Terms of
Service

Last updated: February 2026

1. Introduction

These Terms of Service ("Terms") govern your use of the website operated by RankMyFirm Ltd ("RankMyFirm", "we", "us", or "our"), a company registered in England & Wales, and any services we provide to you.

By accessing our website at rankmyfirm.co.uk or engaging our services, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our website or services.

2. Scope of services

RankMyFirm provides search engine optimisation (SEO) services to UK solicitors and professional firms. Our services may include, but are not limited to:

  • Local SEO and Google Business Profile optimisation
  • SEO content strategy and content creation
  • Technical SEO audits and implementation
  • Link building and digital PR
  • SEO reporting and analytics
  • Free online tools (rank checkers, SEO audits)

The specific scope of work for each client engagement will be detailed in a separate service agreement or proposal ("Service Agreement"). In the event of any conflict between these Terms and a Service Agreement, the Service Agreement shall prevail.

3. Free tools

We offer certain free tools on our website, including our Google Rank Checker, Local Pack Checker, and Free SEO Audit. These tools are provided "as is" and "as available" without any warranties or guarantees of accuracy, completeness, or availability.

We reserve the right to modify, suspend, or discontinue any free tool at any time without prior notice. We may also introduce usage limits or require registration for access to free tools at our sole discretion.

4. Client obligations

When engaging our services, you agree to:

  • Provide accurate and complete information about your firm, practice areas, and business objectives.
  • Grant us necessary access to your website, content management system, Google Business Profile, Google Search Console, and other relevant platforms as required to deliver the agreed services.
  • Review and approve content, strategies, and deliverables in a timely manner, as delays may affect project timelines and results.
  • Comply with all applicable laws and regulations, including the Solicitors Regulation Authority (SRA) Standards and Regulations, in relation to any content or marketing activities.
  • Ensure that any content or materials you provide to us do not infringe the intellectual property rights of any third party.
  • Maintain the confidentiality of any login credentials or access details shared with us.

5. Payment terms

5.1 Fees and invoicing

All fees for our services will be set out in the applicable Service Agreement. Unless otherwise agreed in writing, invoices are issued monthly in advance and are payable within 14 days of the invoice date.

5.2 VAT

All prices quoted are exclusive of VAT unless explicitly stated otherwise. VAT will be charged at the prevailing rate where applicable.

5.3 Late payment

If payment is not received by the due date, we reserve the right to charge interest on the overdue amount at the rate of 4% per annum above the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998. We may also suspend services until outstanding payments are received.

5.4 Refunds

Due to the nature of SEO services, fees are non-refundable once work has commenced. If you cancel services before work begins, any advance payments will be refunded in full.

6. Intellectual property

6.1 Our intellectual property

All content on the RankMyFirm website — including text, graphics, logos, icons, images, code, and software — is the property of RankMyFirm Ltd or its licensors and is protected by copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from any content on our website without our prior written consent.

6.2 Client deliverables

Upon full payment of all applicable fees, you will own the rights to any bespoke content, copy, or creative assets produced specifically for your firm as part of our services ("Deliverables"). We retain the right to use anonymised case studies, performance data, and portfolio examples for our own marketing purposes unless you object in writing.

6.3 Tools and methodologies

We retain all intellectual property rights in our proprietary tools, processes, templates, frameworks, and methodologies used to deliver our services. No licence or ownership of these is transferred to you.

7. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information disclosed during the course of the engagement. This includes, but is not limited to, business strategies, financial data, client lists, and technical processes.

This obligation of confidentiality does not apply to information that is publicly available, independently developed, or lawfully obtained from a third party without restriction.

8. No guarantees on results

SEO is inherently influenced by factors outside our control, including search engine algorithm changes, competitor activity, market conditions, and client website changes. While we employ industry best practices and draw on extensive experience, we do not and cannot guarantee specific ranking positions, traffic levels, or business outcomes.

Any projections, estimates, or benchmarks we provide are based on our professional judgement and historical data, and should not be construed as guarantees.

9. Limitation of liability

9.1 General limitations

To the maximum extent permitted by law, RankMyFirm Ltd shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business, or goodwill, arising out of or in connection with your use of our website or services.

9.2 Cap on liability

Our total aggregate liability to you for any claims arising out of or in connection with these Terms or our services shall not exceed the total fees paid by you to us in the 12-month period immediately preceding the event giving rise to the claim.

9.3 Exclusions

Nothing in these Terms shall limit or exclude our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be limited or excluded by law.

10. Indemnification

You agree to indemnify, defend, and hold harmless RankMyFirm Ltd, its directors, officers, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising out of or in connection with:

  • Your breach of these Terms.
  • Your use of our website or services.
  • Any content or materials you provide to us that infringe a third party's intellectual property rights.
  • Any regulatory action or complaint arising from your use of our services or deliverables.

11. Termination

11.1 Initial term and renewal

Ongoing service engagements are subject to an initial term as specified in your Service Agreement (typically 6 months). After the initial term, the agreement will roll on a month-to-month basis unless either party gives 30 days' written notice of termination.

11.2 Termination for cause

Either party may terminate the agreement immediately by written notice if the other party:

  • Commits a material breach of these Terms or the Service Agreement and fails to remedy it within 14 days of written notice.
  • Becomes insolvent, enters administration, or has a receiver appointed over its assets.

11.3 Consequences of termination

Upon termination, all outstanding fees for work completed up to the termination date become immediately payable. We will provide reasonable assistance in transitioning services to another provider, subject to payment of any applicable fees. Sections on intellectual property, confidentiality, limitation of liability, and governing law shall survive termination.

12. Website use

When using our website, you agree not to:

  • Use the website in any way that is unlawful, fraudulent, or harmful.
  • Attempt to gain unauthorised access to any part of the website, server, or connected systems.
  • Use automated tools, bots, or scripts to scrape, crawl, or extract data from the website without our express written permission.
  • Interfere with or disrupt the integrity or performance of the website.
  • Introduce any viruses, malware, or other harmful code.

We reserve the right to restrict or suspend access to any user who violates these terms of use.

13. Third-party links

Our website may contain links to third-party websites or services that are not owned or controlled by RankMyFirm. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites. Following any link to a third-party website is at your own risk.

14. Force majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from circumstances beyond the reasonable control of that party, including but not limited to natural disasters, pandemics, government actions, power failures, internet outages, or acts of war or terrorism.

15. Amendments

We reserve the right to modify these Terms at any time. Changes will be effective when posted on this page with an updated "Last updated" date. Your continued use of our website or services after any modifications constitutes your acceptance of the revised Terms. For clients on active engagements, material changes will be communicated by email at least 30 days before they take effect.

16. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be severed from these Terms without affecting the validity and enforceability of the remaining provisions.

17. Entire agreement

These Terms, together with any applicable Service Agreement, constitute the entire agreement between you and RankMyFirm in relation to your use of our website and services. They supersede all prior or contemporaneous communications, proposals, and agreements, whether oral or written.

18. Governing law and jurisdiction

These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

19. Contact us

If you have any questions about these Terms of Service, please contact us: