The technical foundation
your content needs to rank

We run a comprehensive crawl of your entire site using enterprise-grade tools (Screaming Frog, Sitebulb, Google Search Console data) and benchmark your Core Web Vitals against both industry standards and your direct competitors. The audit typically uncovers 30–60 actionable issues on a standard law firm website.

No. Every change is carefully tested in a staging environment before deployment. We work within your existing CMS and hosting setup, and we always maintain a rollback plan. We coordinate directly with your web developer or agency if needed.

Core Web Vitals are Google's metrics for measuring user experience: Largest Contentful Paint (loading speed), Interaction to Next Paint (interactivity), and Cumulative Layout Shift (visual stability). Since 2021, they've been a confirmed ranking factor. Most law firm websites fail at least one of these metrics.

Yes — we implement LocalBusiness, LegalService, Attorney, FAQ, Review, and BreadcrumbList schema across your site. Structured data helps Google understand your content and can generate rich snippets in search results, increasing your click-through rate.

Most technical audits are completed within 2 weeks. Implementation timelines depend on the number and severity of issues found, and whether we're implementing directly or coordinating with your developer. A typical engagement resolves all critical issues within the first 60 days.

On-page SEO covers content, keywords, and meta tags — the visible elements of your pages. Technical SEO covers the infrastructure underneath: site speed, crawlability, indexation, schema markup, and site architecture. Both are essential — the best content won't rank if Google can't crawl it properly.

We recommend a comprehensive audit at least once a year, or whenever you make significant site changes (redesign, CMS migration, new practice areas). Between audits, we run monthly technical health checks to catch new issues early — included in all our retainer packages.

Crawl budget is the number of pages Google will crawl on your site within a given timeframe. Most law firm websites are small enough that crawl budget isn't a critical issue, but inefficiencies like redirect chains, duplicate pages, and orphan content waste it — meaning Google may miss your most important pages.

Yes — we regularly collaborate with in-house developers and external agencies. We provide detailed, developer-friendly specifications for every technical fix, including priority level and expected impact. If you don't have a developer, we can implement changes directly.

We use enterprise-grade tools including Screaming Frog, Sitebulb, Google Search Console, PageSpeed Insights, and Chrome DevTools. For ongoing monitoring, we use automated crawl scheduling and real-time Core Web Vitals tracking via CrUX data.

Yes — certain technical issues can cause immediate ranking drops. A misplaced noindex tag can remove pages from Google overnight. Redirect loops, server errors, and canonical mistakes can all cause rapid declines. Our monitoring catches these issues before they escalate.

Page speed measures how quickly your website loads. Google has confirmed it as a ranking factor, and users expect pages to load in under 3 seconds. Slow sites have higher bounce rates and lower conversion rates. We optimise images, code, caching, and server response times to meet Google's Core Web Vitals thresholds.

We identify all duplicate content during the crawl — including near-duplicates, print pages, and parameter-based URLs. Fixes typically involve canonical tags, 301 redirects, or content consolidation. We also check for keyword cannibalisation where multiple pages compete for the same search terms.

An XML sitemap is a file that lists all the important pages on your website, helping Google discover and crawl them efficiently. Every law firm website should have one, properly configured to include only indexable pages and exclude duplicates, thin content, and admin pages.

Yes — poorly handled redesigns are one of the most common causes of SEO traffic loss for law firms. URL changes without proper redirects, lost content, and changed site architecture can erase years of organic growth. We provide pre-launch SEO audits specifically to prevent this, or can help recover lost traffic after a botched migration.