Know exactly where you stand
and what to fix first

The audit is typically delivered within 10 working days of receiving access to your Google Search Console and Google Analytics. The final deliverable is a detailed document (usually 40–60 pages) plus a 60-minute walkthrough call with our senior strategist.

No — the audit is a standalone product. You'll receive a complete action plan that your in-house team or existing agency can implement independently. If you decide you'd like us to implement the recommendations, we can discuss a retainer — but there's zero obligation.

Read-only access to Google Search Console and Google Analytics (GA4). If you have access to any SEO tools (Ahrefs, SEMrush, etc.), that's helpful but not required — we use our own enterprise tool stack.

Yes — in fact, this is an ideal time for an audit. We can assess your current site's SEO equity and provide recommendations to ensure the redesign preserves existing rankings, fixes existing issues, and is built for organic growth from day one.

We're happy to review it alongside our own findings. In our experience, most agency audits focus heavily on technical issues and neglect content strategy, competitive positioning, and local SEO — which are often where the biggest growth opportunities lie for law firms.

Our audit covers five key areas: technical health (crawlability, site speed, indexation), content quality (gaps, cannibalisation, keyword targeting), local visibility (GBP health, citation consistency), backlink profile (toxic links, authority gaps), and competitor benchmarking. The result is a 40–60 page report with a prioritised action plan.

We recommend a full audit annually, or whenever there's a significant change — website redesign, new practice areas, office moves, or a noticeable drop in organic traffic. Between audits, monthly technical health checks catch emerging issues before they impact rankings.

Yes — we audit websites built on WordPress, Squarespace, Wix, Drupal, and custom platforms. Our tools crawl the live site regardless of the underlying CMS. If your platform has inherent SEO limitations, we'll flag them and recommend the most pragmatic path forward.

A backlink audit analyses every external link pointing to your website — identifying high-quality links that help your rankings and toxic links that may be harming them. We check for links from spammy directories, link farms, or irrelevant sites that previous agencies may have built, and recommend disavow actions where needed.

Yes — every finding is categorised by impact (critical, high, medium, low) and estimated effort. This gives you a clear roadmap showing which fixes will deliver the biggest ranking improvements for the least effort. Most firms start with the 5–10 critical issues identified in the first section.

The audit is a standalone product — you can implement it yourself or with your existing team. However, many firms choose to engage us for implementation, either as a one-off project or an ongoing retainer. We offer both options and can scope implementation separately.

Free tools like our instant SEO audit check automated metrics only. Our paid audit is a manual, expert-led analysis that includes competitor benchmarking, content strategy, local SEO assessment, and a detailed action plan — none of which automated tools can provide.

A content gap analysis identifies keywords and topics your competitors rank for that you don't — revealing the content you need to create to capture missed search demand. For law firms, this typically uncovers high-value practice area terms and long-tail questions that could drive qualified enquiries.

Yes — we check for both manual actions (visible in Google Search Console) and algorithmic impacts. If your site has been affected by a Google update or penalty, the audit will identify the likely cause and provide a specific recovery plan, including backlink cleanup and content improvements.

Yes — we analyse the top 3 ranking firms for your key practice areas and locations. This includes their domain authority, content depth, backlink profiles, and local visibility. The competitor analysis often reveals specific, actionable opportunities where your firm can gain ground quickly.