Content that ranks and
converts enquiries

Yes — every piece of content goes through a structured review process. We draft, you review for technical accuracy, and we handle final edits and optimisation. Most firms find this takes 10–15 minutes per article. We never publish without your sign-off.

No — in fact, a core part of our process is auditing your existing content to identify cannibalisation issues and fix them. We consolidate weak pages, redirect duplicates, and build a clean topic architecture that gives every page a clear purpose and keyword target.

We use a combination of search volume, commercial intent, and competitive difficulty — weighted towards terms that are most likely to generate actual client enquiries. We share the full keyword strategy with you for input before creating any content.

Yes. We work with WordPress, Squarespace, Wix, and custom-built platforms. If your CMS has technical limitations that affect SEO, we'll flag them during the audit and recommend the most pragmatic path forward.

Local SEO focuses on the Google Maps Pack and location-based visibility — see our local SEO service for details. SEO & Content Strategy targets the organic (blue-link) results below the Map Pack, covering on-page optimisation, content creation, internal linking, and keyword targeting across your entire site. Most firms benefit from both working together.

SEO pricing for law firms typically ranges from £1,500 to £5,000+ per month depending on the scope of work, number of practice areas, and competitive landscape. Our packages are tailored to your firm's specific goals and always include content, on-page optimisation, and reporting. For a full breakdown, see our guide to SEO pricing for law firms.

Most firms begin seeing measurable organic growth within 3–6 months, with significant results compounding over 6–12 months. Local Pack improvements often come faster — typically 60–90 days. The timeline depends on your starting position, competition, and the scope of work. Read our detailed timeline guide for realistic benchmarks.

Yes — all content is written in-house by our team of writers with legal sector experience. We never outsource to freelancers or use AI-generated content. Every article is keyword-mapped, SRA-compliant, and reviewed by your team before publication.

We track keyword rankings, organic traffic, enquiry volume, and conversion rates — reported monthly in a clear dashboard. We also monitor competitor movements and share of voice. The metric that matters most is qualified enquiries, not just traffic or rankings.

They serve different purposes. Google Ads delivers immediate visibility but stops the moment you stop paying. SEO builds compounding, long-term traffic that continues to generate enquiries without ongoing ad spend. Most firms benefit from both, but SEO typically delivers a better cost-per-enquiry over 12 months. For a deeper comparison, see our Google Ads vs SEO guide or our Google Ads service page.

Long-form practice area guides, FAQ pages answering specific client questions, and location-specific landing pages consistently perform best. The key is matching content to search intent — someone searching 'how long does a divorce take' needs a detailed guide, not a sales page.

We offer both. Our SEO audit is a standalone product with no retainer required. For ongoing SEO, we recommend a minimum 6-month engagement to see meaningful results, but we never lock firms into long-term contracts.

Yes — through a combination of location-specific landing pages, local SEO, and targeted content clusters. Multi-location firms often see the strongest results because each location page captures search demand in its own area.

Existing rankings don't disappear overnight, but they will gradually decline as competitors continue investing and Google's algorithm evolves. Content becomes outdated, backlinks decay, and technical issues accumulate. Most firms that pause SEO for 6+ months see noticeable drops in organic traffic.

Yes — we're happy to provide an independent SEO audit to benchmark what your current agency has achieved. If there are gaps, we can either supplement their work or take over entirely. We provide transparent reporting so you can make an informed decision.