46% of all Google searches have local intent. When a potential client searches 'solicitor near me', your firm needs to be in the top three. We make that happen.
The Google Local Pack — those three map results at the top of the page — captures more than 40% of clicks for local searches. If your firm isn't there, your competitors are taking those enquiries.
An incomplete or poorly optimised Google Business Profile is the single biggest reason firms fail to appear in the Local Pack. Categories, attributes, and descriptions all influence rankings.
If your firm's name, address, and phone number differ across directories, Google loses confidence in your listing's accuracy — and pushes competitors above you.
Reviews are a major local ranking factor. Firms without a systematic approach to generating reviews — within SRA conduct rules — fall behind competitors who do.
Without dedicated landing pages for each practice area and location you serve, Google has no strong local relevance signals to connect your site to those searches.
We don't just tweak your Google listing and hope for the best. Our local SEO service covers every signal Google uses to determine Local Pack rankings — from your profile to your website to your reputation.
Full audit and optimisation of categories, services, attributes, description, photos, posts, and Q&A — aligned to your target practice areas.
Manual citation building across 50+ UK legal and general directories, plus cleanup of any inconsistent or duplicate listings harming your profile. This works hand-in-hand with our link building and digital PR service to strengthen your local authority.
Dedicated pages for each practice area and location you serve — 'family solicitor Manchester', 'immigration lawyer Birmingham' — each with unique, SRA-compliant content informed by our SEO and content strategy.
A compliant playbook for generating reviews from satisfied clients, including email templates, timing guidance, and response frameworks — all within SRA conduct rules.
We audit your current GBP, citation profile, local landing pages, and review presence — benchmarked against your top three local competitors.
Full optimisation of your Google Business Profile: categories, attributes, services, description, photos, and posts — all mapped to your priority practice areas.
Manual citation building across 50+ UK directories with consistent NAP data. Cleanup of any existing inconsistencies or duplicate listings.
Creation of location-specific landing pages and implementation of an SRA-compliant review generation strategy to build ongoing social proof.
Family law firm · Manchester
“Within 8 months we went from page 3 to consistently appearing in the Local Pack for our core practice areas. Enquiry volumes more than doubled.”
Criminal defence solicitors · Leeds
“We had no local visibility whatsoever. RankMyFirm built our GBP from scratch, sorted our citations, and within four months we were appearing in the Map Pack for our main terms.”
Book a free 30-minute call and we'll review your local visibility, GBP profile, and competitor landscape — then recommend the right package for your firm. Want to understand the bigger picture first? Read our complete guide to SEO for law firms.
We build city-specific local SEO strategies for firms across the UK. Browse our location pages for competitive data and market insights.
The questions that usually decide whether a firm books a call, starts with an audit, or keeps comparing options.
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