Cookie
Policy
Last updated: February 2026
1. What are cookies?
Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to supply information to site owners.
Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services that appear on the page ("third-party cookies"). They can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remaining on your device for a set period or until you delete them).
2. How we use cookies
RankMyFirm Ltd ("we", "us", or "our") uses cookies and similar technologies on our website (rankmyfirm.co.uk) for the purposes described below. We are committed to being transparent about the technologies we use and giving you control over your preferences.
3. Types of cookies we use
3.1 Strictly necessary cookies
These cookies are essential for the website to function properly. They enable core features such as page navigation, access to secure areas, and form submissions. The website cannot function without these cookies, and they are set automatically when you use the site.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year |
| session_id | Maintains your session state across pages | Session |
| csrf_token | Prevents cross-site request forgery on form submissions | Session |
Lawful basis: These cookies are exempt from consent requirements under UK PECR Regulation 6(4), as they are strictly necessary for the provision of the service you have requested.
3.2 Analytics cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure and improve the performance of our site.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics: distinguishes unique users | 2 years |
| _ga_* | Google Analytics: maintains session state | 2 years |
| _gid | Google Analytics: distinguishes users | 24 hours |
| _gat | Google Analytics: throttles request rate | 1 minute |
Lawful basis: Consent. These cookies are only set after you provide explicit consent through our cookie banner. You can withdraw consent at any time.
3.3 Marketing cookies
Marketing cookies are used to track visitors across websites. The intention is to display adverts that are relevant and engaging for the individual user. We may use these cookies to measure the effectiveness of our advertising campaigns.
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_au | Google Ads: stores conversion data | 90 days |
| _fbp | Meta (Facebook): identifies browsers for ad delivery | 90 days |
| li_sugr | LinkedIn: identifies browsers for ad targeting | 90 days |
Lawful basis: Consent. These cookies are only set after you provide explicit consent. You can withdraw consent at any time.
4. Managing your cookie preferences
When you first visit our website, you will be presented with a cookie banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
4.1 Browser-level controls
You can also control and manage cookies through your browser settings. Most browsers allow you to:
- View the cookies stored on your device and delete them individually or in bulk.
- Block third-party cookies.
- Block cookies from specific websites.
- Block all cookies from being set.
- Delete all cookies when you close your browser.
Please note that if you choose to block or delete cookies, some features of our website may not function as intended. For instructions on managing cookies in your specific browser, please refer to:
4.2 Opt-out of analytics tracking
You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.
5. Similar technologies
In addition to cookies, we may use similar technologies such as:
- Local storage — used to store data in your browser that persists after the browser is closed. We may use local storage to remember user interface preferences.
- Pixels and web beacons — small, transparent images embedded in web pages or emails that allow us to track whether content has been viewed or a link has been clicked.
These technologies are subject to the same consent requirements as cookies where they are used for non-essential purposes.
6. Changes to this policy
We may update this Cookie Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.
7. Further information
For more information about how we collect and process your personal data, please see our Privacy Policy.
If you have any questions about this Cookie Policy, please contact us:
- Email: hello@rankmyfirm.co.uk
- Company: RankMyFirm Ltd, registered in England & Wales
You can also learn more about cookies and your rights from the Information Commissioner's Office (ICO) at ico.org.uk.