Every engagement is different — but the outcomes speak for themselves. Here's what measurable SEO growth looks like for solicitors across the country.
These figures represent the average outcomes across our active solicitor client base, measured over the first 12 months of engagement.
Family law firm · Manchester
“Within 8 months we went from page 3 to consistently appearing in the Local Pack for our core practice areas. Enquiry volumes more than doubled, and cost per acquisition dropped significantly.”
Immigration solicitors · London
“We were spending heavily on Google Ads with no organic visibility. RankMyFirm turned that around in under a year — organic now outperforms paid across every key metric.”
Criminal defence firm · Birmingham
“Our website was generating almost no inbound work. Within six months of working with RankMyFirm, we were ranking for over 40 criminal law terms in the West Midlands. The phone started ringing.”
Personal injury firm · Leeds
“Personal injury is one of the most competitive areas of legal SEO. RankMyFirm focused on long-tail, intent-driven content and local authority — and it worked. Enquiries from organic search now account for over half our pipeline.”
Employment law firm · Bristol
“We needed an agency that understood the nuances of employment law content and SRA compliance. RankMyFirm delivered a content strategy that positioned us as the go-to firm in the South West for unfair dismissal and tribunal advice.”
Commercial solicitors · Edinburgh
“As a commercial firm, our SEO challenge was different — longer sales cycles, higher-value clients. RankMyFirm built a thought-leadership content programme that consistently brings in qualified corporate enquiries from search.”
We don't chase vanity metrics. Every result on this page is measured against the metrics that actually affect your firm's bottom line.
The primary metric. We track every enquiry that comes through organic search — calls, forms, live chat — and attribute it to the specific page and keyword that drove it.
Where firms track matter values, we calculate the pipeline generated by organic search and compare it against your SEO investment to produce a clear ROI figure.
Keyword positions, Local Pack appearances, and organic session growth are reported as supporting indicators — always in the context of how they drive real business outcomes.
Our client relationships are long-term because the results compound. Most firms that start with us stay with us — and expand their engagement over time.
“The difference between RankMyFirm and our previous agency is night and day. They understand our industry, they understand compliance, and they deliver results we can actually see in our bottom line.”
Sarah T., Managing Partner · Family law, Manchester
“We've been with them 18 months now. Organic search is our number-one source of new instructions. The reporting is clear, the communication is excellent, and the results speak for themselves.”
James R., Senior Partner · Commercial law, Edinburgh
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